For the back of the purse, I tried to feature as much product as possible. I left the middle portion of the main piece blank so that the card in the pocket didn’t cover anything up. I made two filmstrip type stacks of images from the catalog to frame the main card section. The card pocket again fits a standard sized card. I also added some brads to this side for an added touch. And my Crop-A-Dile went through the chipboard base with ease. I also replaced the standard strap with a longer strip of twill tape because she likes a longer strapped purse.
Overall it was very fun designing this purse. I will say that I think if I was going to design another purse of this promotional type, I would order the ATC purse because you can really feature a lot more product without having to compromise. And I can also see designing these purses as a great thing to stretch your creative abilities. The shape is interesting and you are constantly having to think about how everything will look once you close the flap. I can see the purses getting better and better looking the more you change them up.
I definitely recommend checking out the 2 galleries on the PYA website as well as their blog, so many great samples and ideas. .. And be sure to submit your designs to them so that we can see what you have done!