Our readers, and Cricut fans everywhere have been asking questions about the new Provo Craft Gypsy™, and now we have answers, straight from the source! Our Editor in Chief, Sarah Moore, sat down this week to pick the brain of Matt Wilburn, Chief Marketing Officer at Provo Craft. Don't miss this interview, and be sure to note the HSN release of the Gypsy this Thursday, September 24th at 12:01 am EST, and the fun events/giveaways Provo Craft has planned during the release. See www.cricut.com/gypsy for the full scoop!
Matt, what’s your role at Provo Craft? I’m responsible for Provo Craft’s marketing efforts. I lead a great team of people focused on making us more responsive to our consumers’ needs. We’ve grown very quickly over the past few years, and it’s more important than ever for us to stay in touch with what they want and need from us. Brands like Cricut and Yudu are innovative and unique - they make it so much easier for people to express themselves creatively. These brands have captured the imagination of millions of people and it’s exciting to see the great work that inspired people can do with the right tools. Our goal is to make sure that our brands deliver an incredible experience for every one of our customers, and that we keep focused on bringing them great new products.
There’s a lot of buzz about the Gypsy. Can you give us a quick overview? Our consumers tell us that they’re very busy. Many of them act as “Chief Household Officers” – they manage several priorities, like busy families, homes to run, full or part time jobs, and more, and amid all of this, they still want to make time to pursue their own interests too. So we heard repeatedly that a lack of time is a big obstacle to being more creative and productive. We set out to help solve that with Gypsy.
Imagine being able to do a lot of what you do today with Cricut from your car, from a doctor’s office or soccer practice, in the back yard, or even watching TV from the couch. Gypsy is a handheld design studio that allows you to store all of your Cricut cartridges in the palm of your hand, easily access it and design with it, and then connect to Cricut to cut and complete your projects. It allows you to be so much more creative and productive on the go - and on top of all that - it’s really fun to use!
When and where will the Gypsy be available? The Gypsy will launch on HSN, Thursday, September 24th at 12:01 a.m. EST! As is always the case with HSN, there will be a great offer, but as with all good things, quantities are limited, so be sure to tune in early. During the airing we will also have a Twitter event in which we’ll be giving away product and interacting with Cricut enthusiasts. Go to www.cricut.com/gypsy for more details.Can you give me an example of the type of software you will release for the Gypsy™? The first additional software application after the initial release of the Gypsy will be a Photo App that will let you view photos on your Gypsy™. The Photo App will be available soon after you register your Gypsy™ online.
How is the Gypsy™ updated/upgraded? The Gypsy™ is updated by connecting it to a PC or a MAC with an Internet connection.
Does the Gypsy™ work with Macintosh computers? Yes, they Gypsy will be compatible with MAC OS10.
What versions of Windows is Gypsy compatible with? Gypsy is compatible with Windows XP and Windows Vista 32 and 64 bit.
How does Gypsy work with my Cricut cartridges? It’s an easy two-step process: First, you make sure your Gypsy’s cartridge library is up to date by sync-ing it at
www.provocraft.com/gypsy with a cable that comes with Gypsy. Second, you connect your cartridges to the Gypsy, one at a time to link them to your Gypsy. This simple act of linking allows you to cut all the artwork from linked cartridges from your Gypsy™ without having to connect the cartridge again to the Gypsy or your Cricut machine.
What happens to my Cricut® cartridges when I link them to my Gypsy™? The unique serial number of your Gypsy is copied to the cartridge. This links your cartridge to your Gypsy preventing it from being linked to another Gypsy™. All of your cartridges continue to work on their own with all of your existing Cricut® products, allowing you to use the content on your Gypsy™ or on your Cricut® without your Gypsy™.
Do I need to save my cartridges after I've linked them? Yes! You should keep your cartridges even after you have linked them to your Gypsy. The cartridges will serve as your backup of your Cricut cartridges should you ever need them in the future.
In what ways will the Gypsy™ allow me to be creative with my Cricut® cartridge content? The Gypsy allows you to select images from the entire library of Cricut® cartridges and place them on an electronic version of the cutting mat. Once an image is on the mat you will be able to size it, rotate it, stretch it, flip it side-to-side, flip it top-to-bottom, group images to make them easier to move and edit, and weld. On Gypsy, you can access and design with the entire library of Cricut cartridges, but you can only cut the images that are from cartridges you own.
How do I cut a design on my Cricut® once I have created it on my Gypsy™? You simply connect the Gypsy™ to the Cricut® using the USB cable included with your Gypsy™ and simply press cut on the screen of your Gypsy.
Does the Gypsy™ give me anything new? Any new functionality today? 1. The Gypsy™ allows you the freedom to design where and when you want. So you can take your entire Cricut™ cartridge library with you wherever you go, in the palm of your hand! Design while you are out at the doctor's office, while you are waiting in your car, or just sitting on the couch. When you have completed your design, connect the Gypsy™ to the Cricut® and cut.
2. The Gypsy™ allows you to see all your images without the use of a manual or a keypad overlay. For example, when you press the shift key the images on the keypad will change. When you press the blackout key, the keypad will update again. You will never have to use a manual or keypad on Gypsy!
3. The Gypsy™ also allows you greater access to your cartridge content by allowing you to search by keyword all of the images on your Gypsy. You can even search images across the entire cartridge library, not just those you already own.
4. The Gypsy™ allows you to save your designs, and then open them again later as templates that you can use as a head start for starting new projects.
5. And as I already mentioned, the Gypsy is expandable to bring you new features that are already in the works. You just update Gypsy at
www.provocraft.com/gypsy to access software updates and new features.
What happens if my Gypsy crashes and can't be fixed? Give us a call. If it is determined that the device needs to be replaced, you simply it to us and we will send you a new Gypsy™ with the same serial number. Depending on the warranty, there may be a fee for the replacement Gypsy. Once you have received the new Gypsy, you will be able to connect your cartridges again to the Gypsy™ to authorize it to cut those cartridge images. Remember, you’ll need to keep your cartridges as backup.
How do I use my Cricut while I am waiting for my replacement Gypsy™? Use your cartridges with your Cricut® while waiting for your replacement Gypsy™. Your cartridges will continue to work in all the Cricut™ products.
How much does the Gypsy™ weigh? 11 ounces.
How big is the Gypsy™? 8.5" long, 3.8" tall and 1" thick.
How long does the battery last? Approximately 4 hours under continuous use and 16 hours under intermittent use.
Are there any accessories for the Gypsy™? Yes, there are! Here is a list what will be available at launch:
1. Silicon “skins” in a variety of designs
2. Screen protector
3. Colored styluses
4. Colored lanyards
5. Vehicle power supply
6. Replacement AC power supply
What’s next for Provo Craft? We’re constantly working on “what’s next” to help people express themselves creatively and have a great experience with our brands. We expect Gypsy will do that in spades for our customers – it’s both very functional and very fun! Cricut was a big breakthrough in creativity powered by technology, and so was Yudu.
For these brands, and our other brands like Cuttlebug, YourStory, and even the Knifty Knitter, we’ve got more exciting plans in store. Keep your eyes peeled!