Tag Archives | DMC

CHA Winter 2013: Innovations Showcase Products (Part 2)

[Editor's Note: This is part two of Maria's overview of the CHA Winter 2013 Innovations Showcase. In case you missed it, you can read part one from yesterday to get the whole story.)

One highlight of the CHA Winter 2013 Innovations Showcase event was the opportunity to speak to Rachel Faucett. Rachel is the author & designer from the popular blog, Handmade Charlotte. For those who may be unfamiliar  with the Handmade Charlotte blog, Rachel blogs about a variety of subject matters that would appeal to families.  She is a mother of five kids, a blogger, and a designer for Anthropologie, as well as working on her farm.  I have loved reading her blog and have found her advice and suggestions very helpful.

Cool Wall Organizer designed and made by Handmade Charlotte

We discussed her new Handmade Charlotte line of stencils from Plaid that are great for all types of projects.  They can be used on fabric, wood, and more.  She currently has a short video on YouTube for Plaid that shows how to make an easy copper necklace.

Handmade Charlotte stencils from Plaid

Handmade Charlotte stencils from Plaid

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CHA Needle Arts: DMC

The DMC booth always has cool, fun displays with tons of color. Here are the new offerings:

Here’s a cool idea, especially for those of you with a long train commute: a tube that holds your stitching project, tools & all, so you can throw it in your bag & go:

Cute new baby bib kits:

and look at these little stuffed buddies with stitchable bellies:

Also new is the Prism line of threads & floss:

You may have seen it in stores already, but not known it was DMC; it’s geared toward the youth market, with a lower price point, hot trendy colors, and interesting twists and blends. This ain’t your grandma’s embroidery floss!

See anything that leaves you itching to stitch? Leave us a comment and let us know!

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!

DMC Glow-in-the-Dark Embroidery Floss

Reported by Susie Ziegler

This is another installment in my investigations of specialty embroidery flosses by DMC. Last spring I tried DMC Linen Embroidery Floss which I liked quite a bit. I was decidedly less enthusiastic about shiny and slick DMC Satin Embroidery floss. Up here where I live in the cold northern USA, these are the coldest and darkest days of the year, so I was inspired to test DMC Glow-in-the-Dark Embroidery Floss. This floss is part of the Light Effects specialty thread series which includes flouresent shades and pearlescent colors. Although there are many thread colors to choose from in this line of flosses, Glow in the Dark only comes in this white:

This is a polyester thread, not a cotton like their traditional flosses. The first thing I noticed was that the cut ends loosened and frayed, and it was difficult to thread my favorite type of very small eyed needle. I had to dig around my sewing box to find a needle with a larger eye. You might not have this issue, as most people embroider with these needles already. As with all embroidery flosses, Glow-in-the-Dark Embroidery Floss separates into 6 strands. I stitched my little project with three strands. I did find the floss difficult to thread through the needle as the polyester fiber didn’t moisten as readily as cotton or linen floss.

Also, the threads really want to stay separated, although they weren’t nearly as wild and unruly as the satin floss I’ve used before.

This is a small tea towel project. Here at my house, we are bracing for another overnight snowstorm, so I thought a wee nighttime snowflake would be appropriate. Stitching on this went pretty smoothly, although I did find that the thread has a bit of a mind of it’s own. Since the threads want to separate from each other, I did have trouble with some knotting and slipping. Also, y’all, I make really perfect french knots. I don’t know what it is, but these sit up strangely and don’t look nearly as cute as I like.

Okay, but here is the real test. Does this stuff sufficiently glow in the dark? I was skeptical. But look! It really does! Even enough for me to get a fairly good photo in the pitch dark!


  • Polyester thread is sturdy
  • Glow-in-the-dark products and projects are fun
  • Thread has nice “body” and fullness
  • Really glows!


  • Threads separate
  • Not made from a natural fiber, so it has a synthetic feel
  • Only one color: white

I found DMC Glow-in-the-Dark Embroidery Floss at my local craft store in the embroidery section. Not all stores carry it. It retails for about twice as much as other specialty flosses at close to $2 per skein.

I can think of so many fun things to stitch with little glowing thread details! Are there any other specialty flosses I should test?

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!

We have the HOTS for Janlynn!

As the craft and DIY movement experiences a resurgence, people are going back to some crafts that they may not have done since they were a child like crochet, embroidery and stitching. One company that is really listening to their customers during this time is the Janlynn Corporation. Our editor in chief, Sarah Moore, sat down with Andy Goetsch to discuss how Janlynn reached out to understand their customer’s needs.

1. Andy, what’s your role at Janlynn?
I wear many hats here at Janlynn, including CFO and head of Business Development. My heart, however, is always focused on creating the most desirable location online for crafters to enjoy … Although we have been on the net for 10 years, we have only just begun building as the place where crafters join the conversation about crafting activities with us.

2. I’ve been reading a lot about Janlynn’s HOTS program all over the web. What exactly is this program, and how did you come up with its name?
Since our focus is on providing a fantastic website and fantastic products for crafters to enjoy … we naturally reached out to crafters through surveys and discussions to get their wants, needs, wishes and desires. We began with Cross Stitch — HOTS stands for “Heart Of The Stitcher”. We learned that more than 60% of the stitching community prefers to purchase charts separately and then choose brand-name components to stitch with and on. We not only produced a new line of HOTS charts from our best kit designs, we decided to carry the top 50 cross stitch charts sold on the net from a variety of companies.

We also learned about the brand-name components stitchers like to use. So we now custom cut-to-order the top selling Zweigart linen and aida fabrics at the best price in the market … AND … carry the full line of DMC 6-strand embroidery floss at 39 cents per skein. As I often say now – “If you’re a stitcher … Janlynn has the HOTS for you!”

3. Wow, your research sounds right on! How many HOTS charts do you carry?
We have 20 HOTS charts, today … this will grow with time.

4. I noticed on your website the “Get it My Way” page. Can consumers really customize their own kit?
Well… The world used to just desire customization … and today they demand it! So, we listened to our stitchers and made it so they can order our designs and customize their components. They can order the kit with high-quality American-made materials … or get the chart and choose from the recipe of DMC floss they need and select from up to 4 Zweigart fabrics perfect to stitch the design with. Not only do they see the full design recipe on the GET IT MY WAY page, they can adjust the quantities and materials exactly to their needs. Here is a sample of the MY WAY page for Nancy Cole’s gorgeous design Collecting Shells.

(Click image to enlarge)

5. It seems like Janlynn really understands the stitchers! What’s next for Janlynn?
We have a number of projects in the works to expand the products we carry on our site, and to start giving our crafters what they are looking for … a crafting community with contests!

Currently we are running our first ever Dolly Mamas™ Contest– $1000 goes to the grand prizewinner for the best Dolly Mama™ statement that will be used for our next Dolly Mama Kit. Everyone has their own funny statements they have invented about life … if you love the Dolly Mamas™ like our Stampers and Stitchers do … be sure to enter the contest for your chance to win!

Additionally, we are sponsoring the Heart of Cross Stitch facebook group, which now has over 500 members. We provide them graphics support as well as financial support for their contests.

6. And you mentioned you had a little treat for our Craft Critique readers?
For taking the time to visit and test drive our new HOTS program, I would like to give your readers a 15% off coupon that will apply to any purchase related to HOTS (Janlynn Charts, Zweigart Fabrics, and DMC Floss). Please tell your readers to use the Coupon Code: HOTS100209 between October 2nd and October 9th when ordering to receive the discount. I hope they will enjoy this Sarah!

Thanks so much to Janlynn and Andy Goetsch for sharing the news about this fantastic program and offering such quality and variety to stitchers! We are really excited about what we are seeing from Janlynn!

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!