Vendor Spotlight – Kitschy Digitals Embroidery Patterns

Reported by Francie Horton

When I found out we were doing reviews of Kitschy Digitals products, I emailed Melissa back within minutes about the embroidery patterns. I knew exactly what I wanted to make from the moment I saw them. Only the fruit and cupcake patterns are called kawaii (Japanese for “cute”) but as far as I’m concerned all of them are adorable. I just wish there were more than three available!

So far these are the patterns available: Kawaii Cute Fruit, Kawaii Cute Cupcake, and Vintage-Style Pose Doll “Olivia”.

I started by downloading the password-protected pdf files from my email, which also contained the password. According to the owner, Danielle Thompson, this “…is to just put one little extra step in there to keep people from pirating the files (or to make it a little harder)… a lot of people do this with embroidery patterns, especially indie designers like me with small businesses.” I suggest making a folder for your patterns and, in that folder, a text file with the name of the pattern and its corresponding password. This should keep you from losing the password and having to either search your email or contact Danielle repeatedly. In the event that you accidentally delete the email you’ll thank me for it as well.

The pattern includes several full color photographs, tracing and transfer instructions, and a black and white line drawing of the pattern. Olivia and the cupcake come in two different sizes. All the patterns also include the reverse images. I feel the reverse image pages should be marked as such in case they get separated from the rest of the pages when printed out. With Olivia and the cupcake it doesn’t really matter. But with the Japanese speech bubbles, you might look a little silly stitching the text on backwards. The photographs included are amazing. You can click to zoom in… further… further… further… they never lose their crispness. They’re full of fresh, sharp detail.

Written on the patterns is “Remember that these are just color and stitch suggestions. Feel free to play with your own color and stitch choices on these patterns.” I’m guessing this refers to the colors and stitches used in the photos. There is not a stitch guide included. I can work without suggested stitches for the project but a general stitch guide would be very helpful. A guide would be nice for some of us to brush up on old stitches we may have forgotten (or that darn French knot!) and it would make it a little less intimidating for newbies. In the meantime, these are all excellent resources with clear directions and good diagrams:

Embroiderers’ Guild
Johanna’s Stitch Diagrams
Rissa’s Pieces

For Olivia, I stitched the large size image on unbleached muslin then sewed strips of quilting cotton around the edges to make a pillow front. I backed it with vintage pink chenille and inserted a slouchy pillow form for comfort. This would be perfect in a little girl’s room. Or a big girl’s room, for that matter. I did find that it was easiest to draw the stripes on her dress with a ruler than to try to trace them perfectly straight. I used vintage tiny real buttons instead of stitching them as indicated in the photo. I used DMC flosses numbered 776, 3811, 597, 832, 434, 310, 3768, 819 and white.

For the Kawaii Cute Fruit pattern, I stitched it on unbleached muslin as well but made it into a dishtowel. Then I trimmed it out with vintage ric-rac and braid from my collection. I think this one is my favorite. I can’t wait to make more towels for a whole set. I used flosses numbered 349, 776, 731, and 310.

With the Kawaii Cute Cupcake, I wanted to make a birthday banner. It’s a very long one, too. I stitched the smaller cupcake on muslin and then just clipped fairly close to the outside edge of the stitching. I used Martha Stewart clear glue to attach it to cardstock to give it some body as well as using the glue to lightly fraycheck the sides. All the papers are from BasicGrey’s 6”x6” paper pads Obscure, Recess, Gypsy and LilyKate. The chipboard letters are from Classic K. All trims and ribbons are from my personal collection and are a mix of vintage and new. I used flosses numbered 310, 838, 3848, 741, 350, 353, 726, and 899.

The banner is well over 20 feet long. There was no way to get all of it in one picture and show any kind of detail.

I will definitely make more of these projects. Perhaps even another birthday banner that will get taken out and used every time someone has a birthday? And maybe one for my nephew’s first birthday. But then of course my niece will want one. I’d better stock up on cardstock! 😉


  • Simple patterns, yet beautiful results
  • Excellent photography
  • Affordable
  • Downloadable files mean instant gratification!


  • No stitch guide
  • Japanese should be marked when in reverse
  • It would be nice to see the project stitched up in more than one color scheme.

As you can see I really had to think hard to find a third “con” to these patterns. I enjoyed working with them and will definitely continue to watch for more in the future. I give them a perfect 10.

Have you ever downloaded embroidery patterns? How do you feel about them? How likely are you to try these? Leave us a comment and let us know!

Giveaway Time!!! Danielle has generously donated prizes for 2 winners. One winner will get digital kits and one will win print kits/embroidery patterns. All you have to do is leave your comments letting us know what you love about Kitschy Digitals on any of the Kitschy Digitals posts. You have until Friday at Midnight to enter and the winners will be announced on Saturday!

And as a BONUS giveaway… Francie has graciously offered a prize pack including the Olivia pillow and the Happy Birthday banner to one of our readers. Leave a comment on THIS POST to be entered into that drawing! Winner will be announced on Saturday!

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!

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38 Responses to Vendor Spotlight – Kitschy Digitals Embroidery Patterns

  1. Avatar
    Erika M. June 9, 2009 at 7:13 am #

    I’ve never tried to embroider before – I have cross stitched so I’m assuming they are similiar – cute patterns!

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    Cheryl June 9, 2009 at 7:52 am #

    I used to do embroidery a long time ago. these are such sweet designs.
    Cheryl Sims

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    Christina June 9, 2009 at 8:21 am #

    Oh I love the cupcake & cherries. They are awesome!

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    Erica Hettwer June 9, 2009 at 8:35 am #

    I love that cupcake!

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    Jess June 9, 2009 at 8:58 am #

    Really beautiful projects! Makes me want to give these a try too.

  6. Avatar
    isa dona June 9, 2009 at 9:01 am #

    The cupcakes are amazing
    I’m not a “digital scrapper” but I like to try !!!

  7. Avatar
    alexandra June 9, 2009 at 9:01 am #

    Want to try this !!!
    the patterns are great

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    vitoria June 9, 2009 at 9:03 am #

    The banner is incredible ! so beautiful
    thanks for the chance

  9. Avatar
    la zaz June 9, 2009 at 9:03 am #

    Love the digitals cupcake, so cute
    thanks for sharing

  10. Avatar
    isabel June 9, 2009 at 9:07 am #

    Embroidery… ???? it’s a mystery for me… love to try

  11. Avatar
    Cassi June 9, 2009 at 9:18 am #

    i just love the whimsically vintage designs!

  12. Avatar
    Jingle June 9, 2009 at 9:30 am #

    These are wonderful! How nice of Francie to offer the extra prizes!

  13. Avatar
    connie June 9, 2009 at 10:34 am #

    Beautiful projects. I have never tried Digital before but willing to try. I never tried to embroider but do cross-stitch. Thanks for a chance to win!

  14. Avatar
    Keely~B June 9, 2009 at 10:45 am #

    I’ve been eyeing these patterns for a while, so cute!

  15. Avatar
    Scrapycandy June 9, 2009 at 11:07 am #

    I love the ornate oval frames and the other picture frames as well. I’m so old fashioned! LOL!

  16. Avatar
    camille petrocelli June 9, 2009 at 11:10 am #

    time. 🙂

  17. Avatar
    Sara June 9, 2009 at 11:11 am #

    I love everything about Kitschy digitals! You can do soo sooooo much with them- not to mention they are super super adorable- I love that banner 🙂

    Thanks for the chance to win!


  18. Avatar
    Liz June 9, 2009 at 11:21 am #

    those look cool i hope i win

  19. Avatar
    Sacha June 9, 2009 at 11:24 am #

    I love the book kit that was shown on the first day. Super cute woodland animals and I can see the gift possibilities!

  20. Avatar
    Myra June 9, 2009 at 11:28 am #

    I love the idea of the pre-printed cutout sheets! And the designs I’ve seen are adorable. Thanks for the opportunity of being part of this giveaway.

  21. Avatar
    Francie Horton June 9, 2009 at 11:30 am #

    Thanks for all the compliments. If you have done cross stitch it’s only a small step over to embroidery. It’s still floss and a needle. It’s just that the stitches are a little different. 🙂 I’d encourage everyone to try it at least once.

  22. Avatar
    Concetta Phillipps June 9, 2009 at 11:33 am #

    Francie, your work is adorable! I love it!

    I don’t embroider myself but wanted to add a tip regarding files and passwords.

    I buy a lot of knitting patterns and when taking them on the go, I might need to reprint them due to a spill (or dog, or shredder…err, or a lot of other calamities).

    If I leave the file on my computer at home, I can’t access it. What I have done instead is to keep an online copy of all of my patterns and the password file in an online storage facility (like Google Docs or, so that they are safely protected but I can still access them when necessary.

    Keep up the good work! 😉

  23. Avatar
    Jen_in_Kansas June 9, 2009 at 11:45 am #

    I love those little cherries!

  24. Avatar
    Carol June 9, 2009 at 11:50 am #

    The pattern is so cute just like what it stated in Japanese Kawaii!

  25. Avatar
    smartypants June 9, 2009 at 12:00 pm #

    Everything Danielle does is sooo super cute! Embroidery is so much more fun when the patterns are too!

  26. Avatar
    Krista Hanna June 9, 2009 at 12:30 pm #

    All the designs are adorable and I had never heard of them before! What I like the most about them is that they inspire me to want to make something with them!

  27. Avatar
    StampinCathy June 9, 2009 at 12:34 pm #

    I just love the idea to expand to Embroidery gift items. Just love the idea of digital. Thanks

  28. Avatar
    sannika June 9, 2009 at 12:53 pm #

    So totally cute!

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    Maggie Brunette June 9, 2009 at 1:00 pm #

    I used to embroider with my mom when I was young but they weren’t as cute as these are. Make me want to try again!

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    Claude June 9, 2009 at 1:03 pm #

    I love the whimsy of these patterns!

  31. Avatar
    KanataNewf June 9, 2009 at 6:08 pm #

    I am totally about the instant gratification. The embroidery samples are just gorgeous.

  32. Avatar
    Anna June 9, 2009 at 9:32 pm #

    Would love to try this and to win this. Great prize!!!

  33. Avatar
    Michelle (mla1111) June 9, 2009 at 9:40 pm #

    These embroidery patterns look awesome! I just started getting into embroidery & these are really unique….love them!

  34. Avatar
    Francie Horton June 9, 2009 at 9:55 pm #

    Concetta, that is an excellent tip! Another good reason would be in the event of a hard drive crash. I have lived through enough of those to be kinda paranoid about them. So I think I’ll start doing this for *two* reasons. 🙂

  35. Avatar
    Michelle in NJ June 9, 2009 at 10:13 pm #

    Wow…how cute are those! I love LOVE love the cupcakes! Been wanting to try one of those banners for a while…thanks for the chance to win!
    meeshella2 at aol dot com

  36. Avatar
    Jen June 9, 2009 at 11:13 pm #

    I’ve never heard of a scrapping designer selling their stuff as embroidery patterns as well. What a great idea!

  37. Avatar
    Jenneke June 9, 2009 at 11:34 pm #

    I’m such a great fan of Kitschy Digitals!!! Would love to try the embroidery paterns!

  38. Avatar
    Sharon in NE June 10, 2009 at 1:14 am #

    Oh yes! This is fun stuff!