Martha Stewart Gel Adhesive

Reported by Julie Tiu

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I’m a pretty simple crafter. I like my glue sticks, but adhesives have come a long way. There are all sorts to cater to our every need, from the standard white school glue to the most industrial strength of epoxies. And, don’t even get me started on all the tape and dots with the fancy-pants refillable applicators.

One of my basic tools in my supply box is the Martha Stewart Crafts all-purpose gel adhesive with sponge applicator (2 oz.). This was originally bought for applying glitter. The convenient circle shape was what I needed for my cards, and the even application insured good coverage. Even after a few weeks, the glitter remained in place. I loved that since these were for holiday cards.

Here’s a little test I did with different amounts of glue: big blob, medium blob, light application and thin-barely-there-dot. I glittered them all, shook off the excess and waited about five minutes until dry then shook again. The best application was the “big blob”. I shook it again the next day and was pleased that much of the glitter remained.

And the next day it looked like this:

I did another test with my daughter and lightly dabbed one side of material while the other was a heavier dab. When gluing to cardstock, another piece of cardstock, decorative paper, and tissue paper were adhered (glue was dry) in under three minutes: Foil did not stick to the cardstock with a light dab, and it took about 15 minutes for the heavier glue application to dry.

When gluing to chipboard or cardboard, cardstock, decorative paper, tissue paper were glued on in less than three minutes with a light application. Again, foil took a while to dry, but it stuck. Foil applied with a light dab adhered within 10 minutes. Foil applied with a heavy dab… well, it was still moving after 1 hour and 30 minutes. Good call for collages when you want to reposition, but otherwise, you’ll have to wait overnight for it to dry.

For a different use, you could stand the container upright and dispense glue by squeezing the bottle to wet the applicator. It stays wet for a while, and you can swipe your paper over the applicator. I used it this way when making mini-bunting for a card.

Retail price: $2.69 – $2.99


  • Non-toxic and acid free
  • Clean application to projects and dries clear
  • Adhesive texture is not watery
  • Small amount of adhesive works well, and heavier application allows time to readjust materials
  • Easy clean up
  • Very little or no wrinkling


  • Flat sponge applicator comes in one size
  • Drying time may be slow for non-absorbent material (i.e. metals, waxy paper)

All Purpose Gel Adhesive With Sponge Applicator (2 Oz) (Martha Stewart) is available at

Have you used Martha Stewart Gel Adhesive for your projects, or do you prefer a different kind of sticky stuff? Leave us a comment and let us know!

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4 Responses to Martha Stewart Gel Adhesive

  1. Avatar
    Blue Mama April 18, 2010 at 11:08 am #

    I’m glad to read a good review for a MS product…most of the ones I’ve tried have been terrible. Maybe this product will change my mind about the quality/efficacy of them. Thanks!

  2. Avatar
    Susan April 18, 2010 at 6:01 pm #

    Can you check, and report if after days, weeks or months, if it still stays stuck?

  3. Avatar
    Julie T. April 18, 2010 at 9:22 pm #

    @Blue Mama: I’m curious which ones have you tried?
    @Susan: Days seem to be no issue with my projects (most are papercrafts) After two months, my mini-buntings are still intact and not yellowing nor is adhesive leaching out. And, the glitter on the one copy I have left of our Christmas cards is still in place. Does this help a little?

  4. Avatar
    Anonymous April 19, 2010 at 2:44 am #

    I ususally don’t like Martha Stewart products in general they are fairly expensive and don’t work well most of the time.

    This interests me though, is is permanent?

    How many cards with layers or a layout, would you say I could get out of one of these small bottles? In general it sounds best for embellishments mostly?

    Longevity on projects- I’d like to know if it would hold a few years later etc, maybe this is good for a quick card that someone would not keep that long? Just curious, I have stuck with my ATG gun for permanent objects, best pricing and I do use several clear liquids also, like Diamond Glaze, and others, after trying SO many glue/adhesive products etc that cracked and fell apart after only a few months. Some artwork we like to keep more than a few weeks or months…Cards or artwork that I wanted to keep did not hold up that long with many glues and some fell apart coming to me in the mail. Thanks