When you think of innovation in crafting, think of Westcott. For over 140 years, Westcott has been selling rulers and cutting tools into offices and schools around the world.
Following this success in scissors and rulers, Westcott extended to other precision office tools such as trimmers, pencil sharpeners, and other school and office tools, etc. Westcott is the first company to offer the finest Titanium cutting tools on the market at an unbelievable value for such great technology.
We chatted with Westcott’s VP of Marketing, David Farnworth at CHA and he told explained to us about the design process, and how user feedback is utilized to improve upon existing products.
Every day the gurus at Westcott are coming up with new product ideas and launching some of the most innovative products in the market. 30% of the products in the Westcott brand did not even exist three years ago!
We really love the look of the sleek new (coming soon!) “trimair” paper trimmer. It looks like it’s floating! It’s ergonomic design will allow for the user to glide the blade with ease, very little pressure will be required, and you can use it while comfortably seated. In the finished product, the blade will just pop out with the push of a button so you won’t have to fuss with it when you change blades. We can’t wait to get our hands on the finished design for testing, but meanwhile, we love knowing that Westcott is so determined to make sure their final product is up to snuff.
Westcott’s award-winning products can be found in nearly every fine retailer in the U.S. and Canada.
And the BEST part… just leave a comment on this post letting us know what YOU think the perfect trimmer needs, and be entered to win one of THREE $100 value Prize packages from Westcott! We will select 3 random winners on 8/15