Reported By: Guest Blogger, Kathy Cano-Murillo, the Crafty Chica
If you are an indie business owner and are active with social media, I know you’ve come across the “should I have a fan page” question. Once you set up a fan page, then you think – “okay, what should I put there?”
I’ve kinda figured out what works for me, so I decided to share.
Both types of pages are meant for everyone to have fun, become enlightened, laugh, think and learn! I really enjoy Facebook, I’ve met so many amazing people that have become dear friends. This isn’t a sure-fire method for everyone, but feel free to pick out what you want. I’m very grateful for anyone who takes an interest in what I do, and I want to make sure I’m giving them what they want. This is a part of that process.
Here are some ideas to make the most of your experience.
1. If you have an indie business/brand – YES, start a fan page. Do you really want your business customers to know the knitty gritty of what you are thinking and saying to your friends and family? Do those customers want to know? A lot of times, no. Maybe they just want to know about your jewelry offerings. Also, if you run your profile page as your business, you will eventually hit the 5,000 friend limit and have to start all over. To avoid that, get that fan page rolling now!
2. Two kinds of parties goin’ on here. Think of your profile page as a party in your own home. You want to see who is coming, what they are saying, what kind of appetizers they like. For your fan page, think of that as a big bash themed around your business that is open to the general public. It’s a place to celebrate your brand, engage with people who appreciate your work, and give an insight to what your inspirations are to keep your business going. Your fan page will likely be more focused on what your business is. I’ve learned that some people don’t want to know all my daily details, they want the meaty stuff. And vice versa for family members. If they want to know about your business, encourage them to become a fan!
3. Be a pleasant hostess and guide your friend requests to the right place. Once I got my fan page rolling, I decided to keep my profile page to those I know in real life, close friends from online, industry colleagues, family, school friends – and people who took time to write a personal note in their friend request. This way I know they aren’t just adding me to raise their own numbers – there are a lot of strangers out there who will do that! I get many requests from businesses. I used to add everyone until complete strangers would post weird ads on my page! Now…unless I’m friends with the business owner, I don’t really want them to see my profile page content because I have no idea who they are or why they want to friend me. Therefore I send them a reply to please join me on my other page.
4. Engage! Okay, on your fan page you have the option to show only your feed, your guests feed, or both. I go for the latter. You want your page visitors to feel like you are hanging out and chatting with them. If they leave you a comment, do your best to answer. There are not emails for fan pages, so check your page frequently, at least once a day. I know from experience you’ll want to monitor what people are posting!
5. Go easy on the duplicate postings between your fan and profile page. Save these for important announcements. Many of your fans are likely your friends on your profile page. If you double post everything, it clogs up the feed and can get annoying and you could lose them at both of your parties!
6. Think of your fan page as your own mini-magazine. Sure, you want to promote your blog, but you also want to share what inspires you. You want to post good, juicy content to keep people interested and loyal. Pretend you are an editor. Choose your favorite links and stories and share them, maybe adding your own twist on the content.
7. Mix it up and make your page exclusive. For your fan page, add in video clips, contests, lots of photos, shout outs to your favorite artists or books. Do things that will make your fans feel like they are in an exclusive club! Don’t forget to list all your sites, your mission statement, your contact information, etc.
What I LOVE about fan pages is that everyone is connected by a common interest. I feel like I can post all day about glitter on my CraftyChica.com page and no one will think I’m weird. They expect glitter talk. However, if post all day about glitter on my profile page, I’ll likely get an email from my sister saying “Cool it on the glitter, you’re freaking me out!”
So there it is! I’m far from perfect with all of this, but maybe there is something here that can help you!
Do you have a Facebook page? What are the artists/crafters pages you follow? Share below in the comments section of this article, we would love to hear your opinions!
About The Author
Kathy Cano-Murillo is a writer and artist.
In 2001, Kathy launched CraftyChica.com, a wildly popular web site to inspire women to brighten their lives with clever craft ideas. She had a podcast series on iTunes, a web series on LifetimeTV.com, has been profiled in The New York Times, USA Today and NPR, and written several craft books.