CHA Winter 2012 | Martha Stewart Crafts for EK Success

Reported by Sarah Moore, Founding Editor

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We know you love EK Success’ Martha Stewart Line. I’m happy to report they have a new line of products coming out. MSLO celebrity Alex Peruzzi showed us around…

Introducing, Martha Stewart Crafter’s Clay and silicone molds…

This is an air dry clay that is very lightweight and versatile. It’s extremely soft and smooth. You can mold it, sculpt with it, paint it, or even add glitter to it. The end result is an embellishment you can use on papercrafts, jewelry, or home decor items.

Using the white base clay, add a little bit of color to make the shade you seek. A color chart comes with the clay.

Press the clay into the silicone mold with the sculpting tools…

Pop it out of the mold. It’s a soft clay that really holds its shape. I handled this clay before it dried and it remained flexible but didn’t pick up my fingerprints.

Glue the embellishment in place when it is dry…

Best of all are these floral kits. They include step-by-step instructions on how to create these amazing flowers…

These look real!

So what do you think of Crafter’s Clay? What would you create?

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3 Responses to CHA Winter 2012 | Martha Stewart Crafts for EK Success

  1. Avatar
    gobarb26 January 31, 2012 at 11:08 am #

    I think this clay product looks great. I love the little molds and the flowers look so real! I will be looking for this in my local craft stores.

  2. Avatar
    Debbie January 31, 2012 at 11:13 am #

    OMG ! We can make our own perfect colored cachabon embellishments…yipeee!! Can’t wait for this product to come out. Thanks for showing us this.

  3. Avatar
    StacyC February 1, 2012 at 2:39 am #

    Not really sure if I would use clay or not….Have to check it out a bit more