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Tour the 2017 Creativeworld Trend Show

One of the signature events of the Creativeworld trade show in Frankfurt, Germany in late January every year is its Trend Show. For 2017, the Creativeworld trend show was the event’s most expansive yet, featuring three themed display areas and multiple hands on areas for attendees to experience.

[Disclaimer: Messe Frankfurt and its Creativeworld show are a sponsor of this website.]

Creativeworld 2017 Trend Show

Source – Messe Frankfurt Exhibition GmbH / Marc Jacquemin

One of the hands-on areas in the Creativeworld Trend Show is the reading area, where long tables are covered with a huge variety of craft industry publications from around the world for show attendees to peruse, enjoy, and learn from.

Creativeworld Trend Show Reading Area

Of course, the publications are in a variety of written languages. But as I noted in my Scrapbook Update article about the language barrier at the Creativeworld show, creativity is a common language. Even if you don’t understand the written language, there’s still much to be learned and appreciated from the pictures. (I’m pretty sure I confused the heck out of a flight attendant on a previous trip home from the show because I was flipping through a German language magazine and then asked her if she spoke English! But I just couldn’t resist grabbing a couple of magazines in the airport to soak up some German style!)

Craft Books

If you wanted to do more than look at the trends or pictures of other people’s work, there was plenty of chance to do that too. The workstation area hosted a variety of projects in different crafts that let show attendees put the trends they saw into action.

Creativeworld Trend Show Workstation

But the true heart of the Creativeworld Trend Show is the three large display areas that each focused on a different trend “style” for the next year, and showed examples of it in action. Here’s a look at them!

Trend: Whimsy

Whimsy is described by the Messe as “a trend full of contrasts”. It’s bright, colorful, and full of busy pattern.

Source – Messe Frankfurt Exhibition GmbH

The whimsy style loves geometric shapes added over materials such as light wood, and using materials like perler beads to create ultra modern jewelry.

Perla Bead Necklaces

It’s color on color, pattern on pattern, combining to the edge of visual chaos.

Creativeworld Whimsy trend

Whimsy is perfect for fabric artists of all kinds, who can stencil on and combine patterned fabrics.

Whimsy trend sewing

There’s also a touch of what the Messe calls the “bizarre” and “outlandish” in Whimsy, such as these animal statues.

Source – Messe Frankfurt Exhibition GmbH / Marc Jacquemin

And strange combinations of things are part of the Whimsy trend as well…such as putting “eyes” on this knitted hat.

Source – Messe Frankfurt Exhibition GmbH / Marc Jacquemin

The next Trend Show trend is almost the polar opposite of Whimsy…it’s called Thoughtful.

Trend: Thoughtful

Messe Frankfurt describes the Thoughtful trend as “delicate and modest”. It is neutral, light, and enhanced with subtle patterns.

Source – Messe Frankfurt Exhibition GmbH

Soft pastel rose & blue, along with white, are a big part of the thoughtful trend. Delicate florals like those below are also a big part of the trend.

Creativeworld Thoughtful Trend

The delicate patterns aren’t just florals, though. There’s also simple line patterns such as on these bottles, and cross hatches.

Source – Messe Frankfurt Exhibition GmbH / Marc Jacquemin

The third trend is almost somewhat of a blend of the first two…Imperfect.

Trend: Imperfect

This trend was labeled as “the new perfection” by Messe Frankfurt.

Source – Messe Frankfurt Exhibition GmbH

Materials like denim, with hand stitching and hand cut shapes, rule in the Imperfect style.

Creativeworld Imperfect trend

In the perfect Imperfect world, even the patterns that cover items like notebook covers are hand drawn, leaving a feeling of creative spontaneity.

Creativeworld Imperfect trend

Brush painting is another way of creating a feeling of perfect imperfection, and translates to a variety of designs and projects.

Creativeworld Imperfect trend

First Impressions of Floradecora 2017

This year, in addition to the shows we’re used to seeing in Frankfurt at Messe Frankfurt the last weekend of January, show attendees visiting for the Creativeworld, Paperworld and Christmasworld were greeted with a new addition: Floradecora!

[Disclosure: Messe Frankfurt, which puts on Floradecora, is a sponsor of this website.]

Floradecora, designed as an additional draw for the seasonal buyers who attend Christmasworld and the craft and garden center buyers who attend Creativeworld, is all about flowers! For show attendees who were coming from parts of the globe buried in snow, walking into Floradecora was like getting an explosion of spring and summer to blow away the winter blues. (But I recommend bringing your antihistamine if you are an allergy sufferer, because all of these beautiful flowers crammed in the exhibit halls come with a hefty dose of sneeze inducing pollen!)

Floradecora 2017

It’s hard to call what you see on this show floor “booths” since the displays are like walking through a massive garden. Each company has brought their various cut and seasonal floral products to display in abundant glory for maximum. Why display a dozen tulips when you can display ten dozen in a rainbow of colors?

Floradecora 2017

Since Floradecora is something of a brand extension of Christmasworld, there were lots of holiday offerings to see. These poinsettias, of course, are a Christmas classic, available in many a store come holiday time. (Much of the U.S. thinks of these as potted plants but where I live in Florida, we can grow them outside. I still can’t get quite used to seeing porches full of pots of them at the holidays!)

Floradecora Poinsettia

It wasn’t just raw plants on display…there was also companies offering plants that were packaged, like these mini evergreen plants that were potted and decorated to look like Christmas trees for sale at the holidays.

And there was also fresh floral seasonal home decor items on offer. This gorgeous fresh evergreen wreath will look seasonal through the Christmas holidays but not look out of place continuing to hang through the winter in cold weather areas.

Floradecora 2017If you’re sick of winter and would like to see something a bit more spring-y….tulips were a popular offering at Floradecora, perhaps because of its vicinity to the Netherlands, home of the world’s most famous tulip fields.

Floradecora TulipsWho knew there were so many color variations of tulips?

Floradecora TulipsThere was also fancy versions of tulips on offer, including some with ruffled and frayed edges on them, and interesting color variations.

Floradecora TulipsJust like with Christmas, there were packaged plant options for spring on display as well. These spring bulb live plant offerings are right in line with the current craze for chickens in home decor.

Floradecora Spring FlowersAnd of course, there had to be plenty of the queen of all flowers, the rose! There were masses of them in all shades, hybrids and stages of bloom.

Floradecora RosesAnd yes, they smelled as good as they looked! If it weren’t for my allergies making my face turn into something resembling the great pumpkin, I could have spent all day just breathing in the beautiful smells!

Floradecora RoseEverywhere you turn at the show there are beautiful flowers for every occasion…there was also a huge display of these lilies in white.

Floradecora 2017Here in Florida, it’s popular to buy potted orchids to grow in homes, so I’m used to seeing them for sale in stores. But I’ve never seen quite this many – or this many different size options – in one place before. Those ones on the far right are huge!

Floradecora 2017

Not all of the flowers on display at Floradecora were in their natural state. I’d never seen glitter dipped roses before, but it seems like they would be perfect for a special occasion like a formal wedding.

Floradecora Glittered Roses

And some of the floral offerings weren’t natural at all! These roses by Primera were made of wax! These would be great where live flowers are unsuitable, and silks are impractical as well. They seem able to stand up to conditions that would crush or damage silks, and won’t move in the wind like silks will.

Floradecora 2017

The Primera roses come packaged in boxes, and are available in various quantities.

Floradecora 2017

The Primera booth had some absolutely gorgeous samples on display that showed off what could be done with the wax roses to create arrangements for a formal event.

Floradecora 2017

This was only the first year for Floradecora, and like Creativeworld has the past 7 years, it will surely grow and change as it matures in future years. I look forward to seeing how it develops!

Behind the Scenes at the 2012 Tournament of Roses Parade Floats

Reported by Maria Del Pinto

2012 Shriners Hospital for Children Rose Parade Float

One of my favorite family traditions is to work on the Rose Parade Floats for the “Tournament of Roses” which is held every year in Pasadena, California.  While everyone else is out doing their after Christmas activities, there are hundreds of volunteers working on those wonderful floats that you can see during the Rose Parade.

2012 Loyola Marymount University Rose Parade Float

So how do you get from the metal base float to the finished “Loyola Marymount University” 2012 Tournament of Roses Parade float in the photo above?  Well it is a very well organized system that is powered by both the float building personnel and volunteers from all walks of life.

2012 Tournament of Roses looking down at the Rose Palace Work Floor

The work floor may look a bit chaotic but it is actually a very organized process.  There are flowers, floral supplies, scaffolding, power tools, and equipment. Additionally, there are people everywhere all

working in a unique harmony to create some of the most breath taking pieces of floral art that I have had the pleasure to enjoy first hand.  Every flower that comes goes through a process that can vary in accordance to the type of flower it is.  The volunteers then begin the processes of gluing wooden sticks to the stem of each carnation bud.
Petal Pusher Volunteer Gluing toothpicks to the Carnation Buds
Once the adhesive is dry, each bloom is carefully hand fluffed by the volunteers
Fluffing the Carnations
and then put onto Styrofoam base to be lined up by color and type of flower.
Then they are labeled to be placed onto the float in accordance with artist diagram directions.
Once they are labeled, the flowers are lined up next to the float they are going to be placed on. 
This allows the volunteers to begin the process of placing the flowers 
2012 City of Glendale Rose Parade Float
onto the floats, one by one.

Every part of the float is covered by flowers, leaves, stems, seeds, and other natural materials.  Some of the float signage is covered by a process of using individual flower petals which are glued onto the surface one-by-one by the volunteers.

This is slow and sticky process. The glue has to be strong enough to hold the petals onto the signage throughout the parade route.   We usually end up with glue all over our hands and clothing, most of the seasoned volunteers will advise new volunteers to wear their oldest clothing (since it will probably get trashed during the float decorating process).

Additionally, we glue seeds, dried orange slices, and other natural materials to various surfaces and

signage.  In the photo below, you can see a volunteer working on the “City of LA” plaque using these types of materials.

You can see how tiny the natural materials used in the process can be.  Each seed has to be attached with the adhesive.
More examples of the various materials used.  The wagon wheel has dried and fresh flowers, seeds, beans, and more on it.
2012 City of Glendale Rose Parade Float

The beautiful portrait below, is composed of seeds, ground pepper, ground flower petals and other natural materials which were applied by hand (one-by-one) by various volunteers.  It is amazing to see this time consuming process create such an interesting portrait in person.

HGTV 2012 Rose Parade Float
Here is a look at some of the different floats and the cool features you may not get to see when you see the floats in the Tournament of Rose Parade on television.
The 2012 HGTV Tournament of Roses Parade float sported a very cool cobblestone road,

which is made with by using potatoes that are cut in half

and covered in spices and ground seeds.

The Lions Club International 2012 Tournament of Roses Parade float was an amazing example of the creative use of crushed natural materials and florals.  The center of the flower is dried lentils.

Which were individually glued on to create the center of the flower bud.  All materials used on these floats must be organic in nature and cannot be dyed.  They are fresh, dried, crushed and/or pureed and then applied individually by the volunteers onto the float surface.  All visible parts of the float must be covered in these floral or natural materials.

These bud were attached to the float.  The floating ribbon on the float is completely decorated in crushed natural materials and cut up leaves.

2012 Lions Club International Tournament of Roses Parade float
Seeing these amazing works of art emerge from their beginning stages to end product is an amazing experience.  Being that they are built in large empty buildings that have to be large enough to house these amazing pieces of work, volunteers do get exposed an interesting variation of temperature conditions.  This year we had a very warm week (70 plus degrees), so it was rather warm in the daytime.  Then it switched to cool in the evenings (50 degrees and below), so if you decided to volunteer to work on these in the future, just layer your gear because getting to work on these floats and seeing the end result is so worth the extra effort.  

If you live in or are visiting California,  I highly recommend checking out the Tournament of Roses Parade Float display which sets up at the end of the parade route (on Sierra Madre Blvd).  Currently they charge $10 for adults and children are free.  I find that it is worth the traffic and parking challenges to see these floats in person and see how the designers and volunteers have used natural materials to create the Tournament of  Roses Parade floats.

We would love to hear from our readers what type of activities they participate in during the holidays.  What are you looking forward to in the new year?

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