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Event | American Sewing Guild 2011 Annual Conference

This summer I got a chance to attend the “American Sewing Guild 2011 Annual Conference” which held in  Los Angeles, California.  It was a great opportunity to see what is new in sewing, what the trends were, and what  different types of workshops were being offered.  They even had a display of some their pin and thimble collectibles from former conferences.
  The conference was held at the Westin Bonaventure Hotel in Los Angeles, which is known for its unique architecture and decor.
The American Sewing Guild Conference offered over 19 different free demonstration of sewing techniques at the exhibit hall state.  The ASG conference offers workshops, seminars, and a large amount of lectures to suit difference member needs.  The selection was amazing.
They also had a wonderful community service project called the “Painted Turtle Pillow” where members

buy the pattern to make the turtle pillow and then donate them to either raise funds for the children or to give to the children.
The Painted Turtle camp (a non-profit organization) is a special camp and family care center for children who suffer from life threatening illnesses.
The American Sewing Guild also had some great special events that included the “Art Bra Exhibit” from “The Way to Wellness Foundation”‘ and the well-known Hoffman Challenge from the “Treasures Collection”.
The first exhibit I got to see was the “Art Bra Exhibit” from The Way to Wellness Foundation.  The art bras can be made of just about anything.  The artist’s imagination is only limited in the fact that it has to remain wearable and displayable.  The “Art Bra Exhibit” from “The Way to Wellness Foundation” was created to benefit woman’s breast cancer services.
The detail work on these bra’s is very creative and fun.
Below is a close up of some the different detail work on three of the bras that were on display.
The first has some fun western motifs on it.
The second has all different types of beads.
The third was covered in cloth dominos which were three dimensional.
The second special event was the 2011 Hoffman Challenge  from their “Treasures Collection.”  Here is a
peek of only a few of the beautiful pieces of clothing that were on display.
 In the trends area, I stopped by and spoke with Stephanie Klienman at the “Fabric Studio” booth.  She explained how the  Fabric Studio Software line allows the user to create and print their own fabric patterns in easy-to-follow steps.  It was so simple, and the resulting fabric is pretty to cool to see in person.
Below are printed examples of some fabric made using their fun new “Fabric Studio” software. I like the kitty and puppy fabric.  They are too cute!
This little dress is so adorable and if you look closely, you can see the little girl’s face in the print.
Then I went to visit with Linda McGehee from Ghee’s to talk to her about the zipper trend and some of the many different things you can make with them.
Her booth had an incredible selection of zippers that varied from simple to some covered with rhinestones.   I personally loved the fancy lace trimmed zippers.  She even had badge holders that were made from zippers.
Linda knows that folks are busy and cannot often shop around for the materials to make some of her cool jewelry projects that she sells on her website.  So she actually had some kits at her booth that were incredibly cute and very reasonably priced.
Samples from Linda’s Jewelry Making Patterns from zippers.
  She also offers free patterns on her website.  Linda a very cool class on upcycling old clothing.
Then I decided to check out the Exhibit Hall and see what types of merchandise was being sold by vendors. One thing that caught my eye was “Dawn Sklar Ribbon and Button” booth where there was a fabulous selection of ribbons and buttons.
She also had jewelry-making supplies as well as pre-made button jewelry.
However, it was the buttons themselves that held my attention. She even had some steampunk ones but they sold out pretty quick on those.

The show had a lot to offer between the workshops, the lectures and the exhibits.  The demonstrations provided some very useful information and the opportunity to see different ways to use the products.  There was plenty of eye candy and a great selection of interesting products to empty the pocket book.  If you enjoy sewing and being a part of such an interesting organization, then you may wish to look into their next conference.
Pros:
  • ASG offers a large selection of workshops.
  • The ASG sends out supply list before the show so attendees can bring the right equipment.
  • Over 50 vendors of sewing related products.
Cons:
  • Location…location…that part of downtown LA is a challenge both with parking.  We had to park a 1/2 mile away from the hotel to find reasonably priced parking (the hotel charged $40 per day for parking).
  • You could easily be overwhelmed if you try to attend all the lectures.
  • Trying to decide which workshops to attend, they had a huge selection.

What different types of shows do you enjoy attending?  What kinds of lectures and/or product demonstrations do you wish they would hold? Leave us a comment and let us know what kind of events you want to see reviewed here on Craft Critique!