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Tour the 2017 Creativeworld Trend Show

One of the signature events of the Creativeworld trade show in Frankfurt, Germany in late January every year is its Trend Show. For 2017, the Creativeworld trend show was the event’s most expansive yet, featuring three themed display areas and multiple hands on areas for attendees to experience.

[Disclaimer: Messe Frankfurt and its Creativeworld show are a sponsor of this website.]

Creativeworld 2017 Trend Show
Source – Messe Frankfurt Exhibition GmbH / Marc Jacquemin

One of the hands-on areas in the Creativeworld Trend Show is the reading area, where long tables are covered with a huge variety of craft industry publications from around the world for show attendees to peruse, enjoy, and learn from.

Creativeworld Trend Show Reading Area

Of course, the publications are in a variety of written languages. But as I noted in my Scrapbook Update article about the language barrier at the Creativeworld show, creativity is a common language. Even if you don’t understand the written language, there’s still much to be learned and appreciated from the pictures. (I’m pretty sure I confused the heck out of a flight attendant on a previous trip home from the show because I was flipping through a German language magazine and then asked her if she spoke English! But I just couldn’t resist grabbing a couple of magazines in the airport to soak up some German style!)

Craft Books

If you wanted to do more than look at the trends or pictures of other people’s work, there was plenty of chance to do that too. The workstation area hosted a variety of projects in different crafts that let show attendees put the trends they saw into action.

Creativeworld Trend Show Workstation

But the true heart of the Creativeworld Trend Show is the three large display areas that each focused on a different trend “style” for the next year, and showed examples of it in action. Here’s a look at them!

Trend: Whimsy

Whimsy is described by the Messe as “a trend full of contrasts”. It’s bright, colorful, and full of busy pattern.

Source – Messe Frankfurt Exhibition GmbH

The whimsy style loves geometric shapes added over materials such as light wood, and using materials like perler beads to create ultra modern jewelry.

Perla Bead Necklaces

It’s color on color, pattern on pattern, combining to the edge of visual chaos.

Creativeworld Whimsy trend

Whimsy is perfect for fabric artists of all kinds, who can stencil on and combine patterned fabrics.

Whimsy trend sewing

There’s also a touch of what the Messe calls the “bizarre” and “outlandish” in Whimsy, such as these animal statues.

Source – Messe Frankfurt Exhibition GmbH / Marc Jacquemin

And strange combinations of things are part of the Whimsy trend as well…such as putting “eyes” on this knitted hat.

Source – Messe Frankfurt Exhibition GmbH / Marc Jacquemin

The next Trend Show trend is almost the polar opposite of Whimsy…it’s called Thoughtful.

Trend: Thoughtful

Messe Frankfurt describes the Thoughtful trend as “delicate and modest”. It is neutral, light, and enhanced with subtle patterns.

Source – Messe Frankfurt Exhibition GmbH

Soft pastel rose & blue, along with white, are a big part of the thoughtful trend. Delicate florals like those below are also a big part of the trend.

Creativeworld Thoughtful Trend

The delicate patterns aren’t just florals, though. There’s also simple line patterns such as on these bottles, and cross hatches.

Source – Messe Frankfurt Exhibition GmbH / Marc Jacquemin

The third trend is almost somewhat of a blend of the first two…Imperfect.

Trend: Imperfect

This trend was labeled as “the new perfection” by Messe Frankfurt.

Source – Messe Frankfurt Exhibition GmbH

Materials like denim, with hand stitching and hand cut shapes, rule in the Imperfect style.

Creativeworld Imperfect trend

In the perfect Imperfect world, even the patterns that cover items like notebook covers are hand drawn, leaving a feeling of creative spontaneity.

Creativeworld Imperfect trend

Brush painting is another way of creating a feeling of perfect imperfection, and translates to a variety of designs and projects.

Creativeworld Imperfect trend

Wax Sand Art by Kerzenwelt

[Disclaimer: Kerzenwelt provided a product sample that was used in this review but the product manufacturer had no control over or input into the content of this article. Opinions expressed are the author’s own.]

I’m a frequent user of scented candles, using them in various areas of my home regularly. I typically use jars from a major US manufacturer of scented candles, but the cost has lead me to explore the possibility of making my own.

However, I was put off by the need to melt wax and then manipulate the hot substance. The idea made me nervous, concerned I’d get clutzy and burn myself, and so I hadn’t taken steps to trying candlemaking – until now.

What changed? While at Creativeworld in January I discovered a product called Wax Sand Art, from an Austrian company called Kerzenwelt.

Wax Sand Art

Wax Sand Art is exactly what the name sounds like – sand sized granules made of candle wax. The product is made of 100% palm wax, and unlike a similar product available in the U.S. market, is available already scented! The bag pictured above, which is a little more than enough to fill a pint jar, retails for 9€, about $9.50 U.S. at today’s exchange rate.

Wax Sand close up

Wood wicks come packaged in the bag along with the wax. The correct width necessary depends on the amount of wax and the size of the container.

Wax Sand Art wicks

Making a candle with Wax Sand Art takes only a few minutes. The first step is to place the wick in the container for the candle. A metal clip is provided that is placed on the end of it to anchor it. (It can be trimmed to proper length after the container is filled, or trimmed beforehand if you desire.)

Wax Sand Art wick placement

The next step is to pour the Wax Sand grains into the container around the wick. When the container is filled to the level you desire, you are done! You have a candle ready to burn!

Wax Sand Art completed

I found that I needed to “burn off” the wick once and then the candle would stay lit when I lit it a second time. I thought it would burn quickly, being made up of small grains with air between them, but my candle is surprisingly slow burning.

The scent from the candle is lovely! I favor fruit scented candles (such as cherry and apple). The orange Wax Sand Art that I received as a sample smelled better than a glass of fresh Florida orange juice when I first opened the bag, and continued to smell as I burned it.

wax sand art candle

Wax Sand Art comes in an entire rainbow of colors, and a range of scents including orange, citronella, and florals.

Wax Sand Art colors

With no need for heat, and how quick a project it is, the possibilities for this product are endless. It’s a great project to do with kids for making gifts that parents and grandparents will actually use!

In Frankfurt, the company had some beautiful samples on display showing off the product’s ability to easily mix and layer colors:

Wax Sand Art rainbow candle
Wax Sand Art candles

If that isn’t exciting enough for you, how about an giant cauldron with multiple wicks? As it burns down, you can add wicks by pushing them down into the wax sand, and move the burn locations around:

Wax Sand Art

Hopefully this product will come to the U.S. soon, but in the meantime it is available in Europe via the company’s online store.