Reported by Sarah Moore, Founding Editor
Founded in 2003 by Stacey and Jeff Caron, Spellbinders is a leading innovator in manual die cutting tools.
An avid crafter, Stacey noticed the lack of detail in the dies available for paper crafting. She decided to change her longtime passion for paper crafting and her vision of exquisitely detailed and sophisticated dies into a business. In 2003, Stacey and her husband, Jeff, invested everything, including their life savings, into the business. Together, they decided to create a universal die-cut system with die templates that are the most detailed on the market.
The first 2,500 Wizard die cutting and embossing machines and 10,000 dies were hand made. They were known as Geometrics and are the inspiration of the famously popular line of Spellbinders Nestabilities. From the start, Stacey committed to bring the best possible dies to market, offering good value at a fair price. There are no other dies on the market that offer the intricate, sophisticated details that Spellbinders offers.
Spellbinders’ mission is to develop and provide exquisitely detailed, quality craft products that offer value and versatility. The goal is to design crafting products that cut, emboss and stencil to inspire the creation of beautiful, professional projects. Equally important are Stacey’s core values of providing opportunity and fostering innovation through partnerships and working together in harmony.
Spellbinders has partnered with companies and licensed designers that are endorsed and approved to develop products that coordinate with Spellbinders’ patented die templates. Stacey has partnered with and mentored a number of small and start-up companies, providing business guidance and sharing her vision. Through these partnerships Spellbinders continues to strengthen the crafts community. The synergy between the companies allows customers to understand the unlimited creativity together they can provide for inspirational crafting.
What makes Spellbinders unique is unlike any other company in the crafts industry, Stacey sponsors her design team, bringing them to Phoenix, and educating them in the company culture and the Spellbinders brand. This process has empowered the design team, which is key in today’s social media network, to become knowledgeable Spellbinders ambassadors for creative and inspirational use of all Spellbinders’ products.
Those interested in becoming a Spellbinders Design Team Member must submit projects and write an essay on why they want to be a Spellbinders Design Team member. There a two rounds of project submissions. Call for Design Team members is announced the beginning January every year. New Design Team members for the year join the team in April.
Among the most popular products Spellbinders carries are their Spellbinders Nestabilities. These delicate dies cut and emboss and are sold in nested sets of multiple sizes. Visit the Spellbinders website to see the full collection of dies.
Most intriguing from Spellbinders are the new Edgeability Dies. These new dies create delicate edges for your projects as well as intricate designs. Each set comes with an edge and two designs that can be mixed and matched to create different looks.
You can purchase Spellbinders products from their website, or your local craft store.
One of our lucky readers will win a set of Edgeability dies. Just leave a comment and let us know if you have used Spellbinders dies yet, and which designs are inspiring to you!