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Crafty Business Week Articles Wrap Up

We hope you have enjoyed all the great articles this week about craft businesses. In case you missed anything, here’s a helpful list of the articles for the week:

Craft Fair Info
Craft Fair Lessons and Tips
Craft Fair Tips
How To Make a Memorable Product Tag
Articles about Craft Fairs and Shows

Blogging Info
Blogging Tips for Crafters
Types of Blog Commenters
Articles about Craft Blogging

Crafter Interviews
Mark Montano
Rachel Johnson from Swap-bot
Steff Bomb

Selling Online
Tips for Listing Items on Etsy
Etsy Newbie Tips
Articles about Selling Crafts Online

Social Media for Crafters
Setting Up a Facebook Fan Page
Social Media for Crafters

Better Your Business Articles
Photo Tips for Crafters
Promoting your Crafty Business
Materials for Promoting Your Crafty Business

Do you like these types of articles? Did you find them helpful? Would you like to see more articles like this? Please let us know, we love to hear what our readers think!

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!

Crafty Business Week – Ways to Promote Your Business


Reported by Simone Collins

In order to make your craft business successful, no matter what kind of business you are running, you need customers or an audience. To attract people, you need to get the word out. This part of networking is easy and should cost you little to nothing. I am sure that most crafters who own a business partake in most of these strategies already, but it is a good start for newer business owners and a checklist for everyone else.

Here’s a few simple ideas to get you started:

1. Add Your Website or Blog to Your Signature
If you participate in online communities or groups, your signature should contain your website, Etsy store, and blog if the website permits it. Also, add your website to your email signature. Make sure it’s a hyperlink so that all they have to do to visit your site is click.

2. Get a Twitter Account
If you are already posting in Facebook, you can reach an even wider audience by using a free Twitter account. You can also set up your Twitter account to automatically post to Facebook or vice versa, so it can streamline your work. Win-win.

3. Create a Facebook Fan Page or Group
There was a great article about this earlier this week about Making the Most of Your Facebook Page. Setting up a Fan Page not only helps you but also separates your work from personal life. Your group or page will allow you to link your Etsy shop and also help you target people who are genuinely interested in your work. You can use your page to send out discount codes, news, and product information. It keeps everything in one handy spot for you and your fans.

4. Be a Guest Blogger
Spread your crafty knowledge to a fellow blogger or crafter and target a new group of people. There are plenty of blogs out there that happily welcome guest bloggers who can write about crafts. If you read a blog that features crafts similar to what you create, why not send an email to the owner with an article idea? Depending on the blog or website’s guidelines, they may be more than happy to publish your article. Make sure it features a link to your website or online store.

5. Join or Organize an Event
Want to meet other crafters who could potentially be future customers? Then go to where the crafters are! There are plenty of Meetup groups, clubs, and classes that might already exist in your area, so why not join the fun and meet new people. If you can’t find something in your area, why not organize an event? Maybe just a simple crafty chat at the local coffee house, or perhaps a craft outing to the local yarn shop. Either way, you are sure to meet a new group of people who could also be potential customers or readers.

7. Participate in a Link Exchange or Party
Lots of websites and blogs feature linky parties or blog carnivals that allow you to post a project that links directly to your website or blog. Again, this is just putting your name out there on another platform, increasing your exposure. You can also get listed on blogs or websites that offer that feature like our list of Crafty Bloggers. This is a simple and quick way to promote yourself.

8. Teach a Class
 You have a great crafty product, why not teach a class on how to make it! This will not only allow you the opportunity to meet more people but could also be an additional source of income. Dabble is a great spot to find and offer classes. You can also teach classes online if local classes is not an option.

I hope this is useful information for promoting and marketing your crafty business. What ways are you promoting your business? We would love to hear about it!

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!

Crafty Business Week – Make The Most of Your Facebook Fan Page

Reported By: Guest Blogger, Kathy Cano-Murillo, the Crafty Chica
If you are an indie business owner and are active with social media, I know you’ve come across the “should I have a fan page” question. Once you set up a fan page, then you think – “okay, what should I put there?”

I’ve kinda figured out what works for me, so I decided to share.

Both types of pages are meant for everyone to have fun, become enlightened, laugh, think and learn! I really enjoy Facebook, I’ve met so many amazing people that have become dear friends. This isn’t a sure-fire method for everyone, but feel free to pick out what you want. I’m very grateful for anyone who takes an interest in what I do, and I want to make sure I’m giving them what they want. This is a part of that process.

Here are some ideas to make the most of your experience.

1. If you have an indie business/brand – YES, start a fan page. Do you really want your business customers to know the knitty gritty of what you are thinking and saying to your friends and family? Do those customers want to know? A lot of times, no. Maybe they just want to know about your jewelry offerings. Also, if you run your profile page as your business, you will eventually hit the 5,000 friend limit and have to start all over. To avoid that, get that fan page rolling now!

2. Two kinds of parties goin’ on here. Think of your profile page as a party in your own home. You want to see who is coming, what they are saying, what kind of appetizers they like. For your fan page, think of that as a big bash themed around your business that is open to the general public. It’s a place to celebrate your brand, engage with people who appreciate your work, and give an insight to what your inspirations are to keep your business going. Your fan page will likely be more focused on what your business is. I’ve learned that some people don’t want to know all my daily details, they want the meaty stuff. And vice versa for family members. If they want to know about your business, encourage them to become a fan!

3. Be a pleasant hostess and guide your friend requests to the right place. Once I got my fan page rolling, I decided to keep my profile page to those I know in real life, close friends from online, industry colleagues, family, school friends – and people who took time to write a personal note in their friend request. This way I know they aren’t just adding me to raise their own numbers – there are a lot of strangers out there who will do that! I get many requests from businesses. I used to add everyone until complete strangers would post weird ads on my page! Now…unless I’m friends with the business owner, I don’t really want them to see my profile page content because I have no idea who they are or why they want to friend me. Therefore I send them a reply to please join me on my other page.

4. Engage! Okay, on your fan page you have the option to show only your feed, your guests feed, or both. I go for the latter. You want your page visitors to feel like you are hanging out and chatting with them. If they leave you a comment, do your best to answer. There are not emails for fan pages, so check your page frequently, at least once a day. I know from experience you’ll want to monitor what people are posting!

5. Go easy on the duplicate postings between your fan and profile page. Save these for important announcements. Many of your fans are likely your friends on your profile page. If you double post everything, it clogs up the feed and can get annoying and you could lose them at both of your parties!

6. Think of your fan page as your own mini-magazine. Sure, you want to promote your blog, but you also want to share what inspires you. You want to post good, juicy content to keep people interested and loyal. Pretend you are an editor. Choose your favorite links and stories and share them, maybe adding your own twist on the content.

7. Mix it up and make your page exclusive. For your fan page, add in video clips, contests, lots of photos, shout outs to your favorite artists or books. Do things that will make your fans feel like they are in an exclusive club! Don’t forget to list all your sites, your mission statement, your contact information, etc.

What I LOVE about fan pages is that everyone is connected by a common interest. I feel like I can post all day about glitter on my CraftyChica.com page and no one will think I’m weird. They expect glitter talk. However, if post all day about glitter on my profile page, I’ll likely get an email from my sister saying “Cool it on the glitter, you’re freaking me out!”

So there it is! I’m far from perfect with all of this, but maybe there is something here that can help you!

Do you have a Facebook page? What are the artists/crafters pages you follow? Share below in the comments section of this article, we would love to hear your opinions!
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About The Author

Kathy Cano-Murillo is a writer and artist.

In 2001, Kathy launched CraftyChica.com, a wildly popular web site to inspire women to brighten their lives with clever craft ideas. She had a podcast series on iTunes, a web series on LifetimeTV.com, has been profiled in The New York Times, USA Today and NPR, and written several craft books.

She has written two fiction books, Waking Up in the Land of Glitter and Miss Scarlet’s School of Patternless Sewing which was released in March.

Kathy is currently the National Spokesperson for I Love To Create which also carries her Crafty Chica™ products.

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!