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Crafty Business Week Articles Wrap Up

We hope you have enjoyed all the great articles this week about craft businesses. In case you missed anything, here’s a helpful list of the articles for the week:

Craft Fair Info
Craft Fair Lessons and Tips
Craft Fair Tips
How To Make a Memorable Product Tag
Articles about Craft Fairs and Shows

Blogging Info
Blogging Tips for Crafters
Types of Blog Commenters
Articles about Craft Blogging

Crafter Interviews
Mark Montano
Rachel Johnson from Swap-bot
Steff Bomb

Selling Online
Tips for Listing Items on Etsy
Etsy Newbie Tips
Articles about Selling Crafts Online

Social Media for Crafters
Setting Up a Facebook Fan Page
Social Media for Crafters

Better Your Business Articles
Photo Tips for Crafters
Promoting your Crafty Business
Materials for Promoting Your Crafty Business

Do you like these types of articles? Did you find them helpful? Would you like to see more articles like this? Please let us know, we love to hear what our readers think!

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!

Crafty Business Week – Ways to Promote Your Business

Reported by Simone Collins

In order to make your craft business successful, no matter what kind of business you are running, you need customers or an audience. To attract people, you need to get the word out. This part of networking is easy and should cost you little to nothing. I am sure that most crafters who own a business partake in most of these strategies already, but it is a good start for newer business owners and a checklist for everyone else.

Here’s a few simple ideas to get you started:

1. Add Your Website or Blog to Your Signature
If you participate in online communities or groups, your signature should contain your website, Etsy store, and blog if the website permits it. Also, add your website to your email signature. Make sure it’s a hyperlink so that all they have to do to visit your site is click.

2. Get a Twitter Account
If you are already posting in Facebook, you can reach an even wider audience by using a free Twitter account. You can also set up your Twitter account to automatically post to Facebook or vice versa, so it can streamline your work. Win-win.

3. Create a Facebook Fan Page or Group
There was a great article about this earlier this week about Making the Most of Your Facebook Page. Setting up a Fan Page not only helps you but also separates your work from personal life. Your group or page will allow you to link your Etsy shop and also help you target people who are genuinely interested in your work. You can use your page to send out discount codes, news, and product information. It keeps everything in one handy spot for you and your fans.

4. Be a Guest Blogger
Spread your crafty knowledge to a fellow blogger or crafter and target a new group of people. There are plenty of blogs out there that happily welcome guest bloggers who can write about crafts. If you read a blog that features crafts similar to what you create, why not send an email to the owner with an article idea? Depending on the blog or website’s guidelines, they may be more than happy to publish your article. Make sure it features a link to your website or online store.

5. Join or Organize an Event
Want to meet other crafters who could potentially be future customers? Then go to where the crafters are! There are plenty of Meetup groups, clubs, and classes that might already exist in your area, so why not join the fun and meet new people. If you can’t find something in your area, why not organize an event? Maybe just a simple crafty chat at the local coffee house, or perhaps a craft outing to the local yarn shop. Either way, you are sure to meet a new group of people who could also be potential customers or readers.

7. Participate in a Link Exchange or Party
Lots of websites and blogs feature linky parties or blog carnivals that allow you to post a project that links directly to your website or blog. Again, this is just putting your name out there on another platform, increasing your exposure. You can also get listed on blogs or websites that offer that feature like our list of Crafty Bloggers. This is a simple and quick way to promote yourself.

8. Teach a Class
 You have a great crafty product, why not teach a class on how to make it! This will not only allow you the opportunity to meet more people but could also be an additional source of income. Dabble is a great spot to find and offer classes. You can also teach classes online if local classes is not an option.

I hope this is useful information for promoting and marketing your crafty business. What ways are you promoting your business? We would love to hear about it!

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!

What’s a Tweet Chat?

Reported by Amy Anderson

Do you think that 140 characters is too short to discuss a subject online? Then you need to participate in a Tweet Chat! A Tweet Chat is a meet-up on Twitter – Twitter users get together at a predetermined time to discuss a topic of interest, such as crafting. There is usually a defined agenda with an assigned Tweet Chat leader; Tweet Chats can also be free form with open conversation.

So why would anyone want to participate in a Tweet chat? They are typically about very specific topics, so you can learn a lot from a large group of people in a very short period of time. The character limit causes participants to be clear and concise with their words – I find that people get to the point more quickly, and no one can hog the conversation. It’s also a great opportunity to meet Twitter users with your same interests and take the chat offline. Plus who doesn’t want more Twitter followers?

If I’ve piqued your interest in Twitter chats, then you should know these four things before you attend your first one.

  1. Tweet chats use what is called a hashtag to link all the tweets together into a virtual conversation. The hashtag is the pound symbol and a word that typically describes the topic – for instance, if you discuss spray paint, your hashtag would be #spraypaint. This hashtag is included in every single tweet by every chat participant. Our weekly Tweet Chat about craft uses the hashtag #craftchat.
  2. Tweet chats can be best followed in a third-party application, such as I use regularly and have had great success with it. You simply visit the webpage, login with your Twitter address and then enter the hashtag to follow the conversation. Everything is automatic; even adds the hashtag to the end of every tweet for you so that you don’t have to keep re-typing it.
  3. When you begin your first chat, you should warn your followers that you are about to participate. I typically tweet a message about five minutes before the chat, something like “Please excuse my excessive tweets about #spraypaint for the next hour. You are welcome to join the conversation!”
  4. Tweet chats move quickly. You might get overwhelmed at your first one, but I promise that it will get easier if you become a regular participant. I suggest asking the host if he/she will be providing a transcript at a later date so that you can go back and refer to the parts you missed.

Ready to get chatting? Every Wednesday from 1-2p cst, we host our own Tweet Chat with the hashtag #craftchat. Each week there is a different crafty topic but is always a chat about something crafty. So, depending on the area of craft you are interested in, you can join us every Wednesday or join us for the chats that appeal to you. Upcoming Tweet Chat topics are listed in our sidebar.

Tomorrow, March 2nd, we will be chatting about all things Martha Stewart. Our editors will be attending a Martha Show taping and hosting the chat right from Martha Stewart Living Omnimedia Headquarters.

As a bonus, they will be giving away a copy of Martha Stewart’s Encyclopedia of Craft to one lucky participant of this Tweet Chat. So, just join in the fun and you are entered!

Click on the link at the top of the page to visit Craft Critique for comments, giveaways and more!